branding strategy
Valley Custom Goods is a small business offering tailor-made products ranging from wooden decorative items to earrings and professional marketing merchandise. They cater to a base that wants authentic, mountain-made products and appreciate originality, quality, and reliability.
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Their logo design promotes their earthy materials through color palette and simplicity. The two contrasting typefaces hint at professionalism combined with an appreciation for originality and whimsy.
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Logo designed in Adobe Illustrator
brand mark
Each branding project I take on is so unique and offers me ways to get creative with their imagery. I love offering my business clients a range of options that they can use once their branding is familiar and established. This keeps their image in tact, without allowing it to get boring or stale. These brand marks are options for Valley Custom Goods to use further emphasizing the customizable nature of their products and services.
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Brand mark and variations designed in Adobe Illustrator
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See their branding in use on their socials:
animated logo
To give their brand a bit of a boost, I created this little animated version of their logo. Valley Custom Goods can use this for anything from an outro for their TikTok videos, to an animated GIF to display on their website.
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Animated logo completed using Adobe Illustrator and Adobe Animate
