logo design
This logo design project was sent to me by my good friend Jamie over at Jamie on the Move. She had come up with some original concept sketches for this client before sending him my way to complete the design in Adobe Illustrator.
This branding identity is for a brewing company started by a retired veteran. He is based in Wisconsin and wanted a rugged appeal for his business.
All logo components started as sketches and were completed in Adobe Illustrator.
alternate logos
For versatility and for printing on darker backgrounds, I worked with Up North to come up with this alternate design for use in conjunction with their original logo design.
I also wanted to give Up North a simple, text-only version of their logo for business cards, letterheads, and printing on smaller scale merchandise. We kept the same themes and colors for a consistent brand their customers will soon come to recognize.
other concepts
Jamie originally sent me two logo possibilities for Mr. Orr and Up North to choose from. I completed both these concepts in Illustrator to allow the client a better visualization.
