This is a branding concept for a children's book that is still in development. This personal project was inspired by my childhood obsession with fantasy genre books and unicorns. The colors are soft pastels, that remain consistent with the whimsical nature of the story line. Typography is also representative of whimsy and magic. I took advantage of the shape of the "U" letterform to create the suggestion of a unicorn.
Logo designed in Adobe Illustrator.
branding concept
brand mark concept
To give this brand a broad range of options for representation on social media and merchandise, I came up with this brand mark concept. I utilized color and graphics to create a simple image to represent the brand and connect with the target audience.
landscape illustration
This is the first in a series of 3 concept illustrations for the story "Unicorn Kingdom." This illustration depicts a scene from the story, and is displayed as a text-wrap object within the layout. The colors and style are consistent with branding and other illustrations for the book.
click to view full screen
book illustrations
The first of these illustrations started out as concept sketches for two main characters within the story, the hero and the villain. I wanted to depict the two characters having a clash atop a mountain with a beautiful sunset background behind them. The illustration emphasizes the importance of this part of the story, allowing the reader to pause their reading and enjoy a moment of the story playing out visually.
The second illustration establishes another important setting for the story.
click to view full screen