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project details

The Red Lion is a well-established English Pub serving the community of Hockwold Cum Wilton located near RAF Feltwell. Their clientele is made up of both English and Americans living and working in the area. The pub is now under new ownership and while the new owner wanted to maintain their established reputation, he also wanted to have fresh, modern branding that would embody his vision for attracting a younger crowd.​

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I took the well-known pub lion image that had served as the brand image for this pub for decades, and created an original and simplified, vector logo that will give their business a fresh new face while staying true to tradition.

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brand mark

A brand is so much more than a logo!

 

When creating a new logo for a business, I always consider the vision, mission, and goals of the business as a whole. This is an identity they are presenting to their audience and requires thought, research, and execution. Providing some variable designs that break the logo down into it's various parts is something that adds a little versatility to any branding project and gives the business owners more freedom in the ways they present themselves to their customers.

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A brand mark is also a great image to represent a business on social media which has quickly become an essential part of success.

 

Brand mark completed in Adobe Illustrator. 

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Marketing my work

I created this little promo video showcasing my process with a start-to-finish glimpse into the evolution of The Red Lion Pub's logo design.

from the client

"I feel so thankful to have had the prvilege of you designing the pub logo. You took what I wanted and turned it into something even better and real! Thank you."

Jake Lancaster / Owner, Red Lion Pub

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