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branding strategy

The 48th Fighter Wing Military & Family Readiness team supports airmen, civilians, and dependents by offering a diverse range of programs and classes to assist with transitioning to and from RAF Lakenheath. M&FRC facilities can be found at every USAF installation and can be especially important to those serving abroad. The RAF Lakenheath team wanted to develop branding that would help them stand out from the overarching umbrella of the Department of Defense. They wished to establish an impactful and effective symbol for their team that would connect with their diverse and ever-changing audience.

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I used line and shape to embody the concept of making connections in a worldwide community. The repeated use of circles represent unity, integration, and wholeness - important concepts that the M&FRC hopes to deliver to their military community.

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brand mark

This brand mark serves as official representation for the RAF Lakenheath M&FRC and is used in all social media, print, digital, and video marketing materials. 

I ensured the versatility of the branding by creating one-color versions in dark and light colors.

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Brand mark and logo design completed in Adobe Illustrator

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See the brand mark in use at RAF Lakenheath M&FRC Facebook page:

  • Facebook
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letterhead & business cards

To show the versatility and importance of branding consistency across the board, I designed a letterhead to function for official communication and correspondence for RAF Lakenheath M&FRC.

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Letterhead designed in Adobe Illustrator

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  • instagram
  • social_icon_tiktok
  • linked_in
  • facebook

© 2024 kelley wheeler creative

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