Every year, RAF Lakenheath holds a holiday party for the children who are living in the Tri-base community. This event is highly anticipated, and one of the most popular events the 48 Fighter Wing hosts - 2nd only to Liberty Fest, their yearly 4th of July celebration.
I was tasked with being the sole designer marketing this event. Because the highlight of this party is Santa Claus arriving in an F-35 fighter jet, I chose to hone in on Santa and all the magical wonder that go along with this fun holiday tradition.
holiday party at a glance
This year's party was to be hosted by our squadron, so we wanted to push our new branding to go along with our FSS Dollar Campaign. For this reason, I chose to use some of our branding colors in the designs. The colors led me down the path of snow, Santa, and his reindeer with a focus on fun for the kids. I designed all marketing collateral and directed our main promo video created for the event. My main focus was keeping the themes consistent while working closely with the event coordinator. I had to manage her requests while staying true to the 48 FSS branding and the overall themes of the event.
