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The Health & Wellness Outdoor Fit Fair, a pioneering event at RAF Lakenheath, was conceived to energize our community for the upcoming summer season, encouraging outdoor activities and an active lifestyle. Our goal was to create a family-friendly event that would spark interest in the offerings of our Outdoor Recreation facility, including hiking, rock climbing, camping, kayaking, and various excursions throughout the English and Scottish countryside. Fun, fitness, and self-care were central themes guiding my design and marketing decisions for this event.

outdoor fit fair at a glance

Because this event was unprecedented, I recognized the need to saturate our social media platforms and other advertising channels with engaging and informative visuals. To reach the largest segment of our target audience, I designed a series of posters to be displayed at various strategic locations across RAF Lakenheath, tailored to different audience segments: families, active young single airmen, and health-conscious individuals. In addition to the posters, I created targeted social media posts to engage these segments effectively. As the event neared, I produced a promotional video that was shared on all our social media platforms and displayed on screens in the bowling alley, post office, and several office buildings on base. Throughout this process, I collaborated closely with event organizers to ensure my designs met their expectations and resonated with the target audience.

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© 2024 kelley wheeler creative

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