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Are you ready to start thinking about your brand identity? This comprehensive questionnaire is an important first step on the road to a successful brand. It should have you thinking about who your audience is and how you can serve them. It should stimulate thinking about qualities you admire in brands similar to your own and allow you to make better decisions about establishing your brand personality. This all leads you down a path to even more important aspects of branding like messaging, values, and finally your visual branding identity.