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This logo was designed to represent a series of books based on the same character. The book in this project represents the first in a series of children's books.

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The logo design uses typography and simple graphics to communicate a theme to audience members. Fun and innocence are conveyed through the use of graphics to depict the "e" in "Arnie" being carried away by a group of ants. The bottom of the "i" letterform reminded me of an anteater's tongue, prompting me to apply a pink hue.

 

The simple font conveys innocence and youth.

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logo design

brand mark

To establish a consistent visual identity for this brand, I chose to focus on the ant component of the title. This image can be used for social media sites, merchandise, and marketing.

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The full logo design will be displayed in the top corner of all Arnie the Anteater books and provides a consistent brand image for the audience. The logo ensures the Arnie brand is being represented by the book.

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book cover design

The first book in the series is about Arnie's first day at a brand new school. The cover shows the main character, Arnie, standing alone in front of a looming school building.

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Arnie being alone and appearing small in comparison to the school is meant to convey the overwhelming nature of a child's first day at a new school.

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Inspiration for this series came from our experience as a military family and the many issues this presents to a military child.

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© 2024 kelley wheeler creative

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