branding strategy
This branding project was completed for Alter Fate Studio, a video game streaming business with followings on Twitch, Facebook, and YouTube. They needed a new, spruced up image to represent their vision and provide a clear message to their target audience.
Alter Fate Studio was clear when making requests, they wanted a futuristic, cyber-tech theme with bright colors and modern typefaces.
All logo components started as sketches and were completed in Adobe Illustrator.
See their branding in action:
alternate logos
To give this business a little versatility, I provided them with some alternative versions of their main logo design. These might be more appropriate to use when printing or sharing at a small size. They can also be adapted to fit on promotional items such as t-shirts, pens, mugs, and hats.
These alternatives were all designed using components of the original logo in Adobe Illustrator.
character design
Alter Fate wanted a mascot for their channel. Their request was a cyber version of their dog, Teddy. The owners sent me photos of the pup and I used them as guides when creating this punk terrier, complete with VR glasses and led collar.
Teddy started out as a sketch and was imported into Illustrator where I transformed him into a neon, punk, cyber-pup.
animated facebook cover photo
cover photo & other concepts
When creating Alter Fate's cover photo, I wanted to take the viewer into their super technological, futuristic world. The themes I focused on were escape and adventure. I added elements of their branding to this digital collage, made up of several free-use images. I even included a tiny little Teddy the cyber-pup sitting in front of the shop doors.
Digital collage and animated gif versions assembled in Adobe Photoshop.
I had such a great time coming up with concepts for Alter Fate, that I decided to digitize some other sketches I made when conceptualizing their logo. These are not in use by the brand, but are fun additions to this project that I felt were worth sharing with my audience.
from the client
"This has been the best experience I have had with a graphic designer and we aren't even finished yet. I can't wait for the unveil."
Marcus Allen Hall / Owner, Alter Fate Studio